Account-Based Marketing Blueprint

Hoopla Consulting’s ABM Blueprint

Traditional lead gen tactics just not cutting it? Hoopla’s ABM Blueprint is your go-to guide for nailing this game-changing strategy and driving revenue growth.

ABM’S CORE CONCEPT

Flip the funnel. Laser in on your highest-value accounts with hyper-personalized campaigns tailored to their unique needs. It's all about fostering deeper relationships and prioritizing quality over quantity for higher conversions and ROI.

DESIGN,COLLABORATE & TRACK

Hoopla breaks ABM down into three steps: Design, Collaborate, and Track. First, you'll identify your Ideal Customer Profile and map out all the key players and decision-makers within each target account. Then, you'll craft detailed buyer personas to guide your outreach efforts and ensure they resonate.

But the real magic happens when sales and marketing join forces. These two teams become an unstoppable duo, aligning on goals, messaging, and executing those targeted campaigns in harmony. 

Of course, you'll need to track that success. That's where data analytics and account scoring fit in, showing how engaged your accounts are and which ones are hot prospects ready to buy. With those insights, you can double down on the accounts that matter most.

ABM GETS RESULTS

The proof is in the pudding - stats show ABM blows traditional marketing out of the water for ROI, revenue growth, and keeping customers hooked. We're talking 97% of marketers reporting higher ROI and 84% of businesses saying it's a game-changer for client retention.

Hoopla's Blueprint is packed with tips for marketing and sales teams to crush ABM. Marketers will learn to identify high-value targets, create personalized content that resonates, and leverage multi-channel approaches. For the sales crew, it's all about building solid relationships, providing value at every touch point, and leveraging data-driven account intelligence.

THE BOTTOM LINE

If you want to step up your B2B game and see the results your business deserves, download Hoopla’s ABM Blueprint. It's time to wave goodbye to old-school tactics and embrace the future of precision marketing.