Top 10 Benefits of Virtual Events

#1 CLOSE SALES AND MOVE BUYERS DOWN THE FUNNEL

Surveys show that 85% of attendees are likely to purchase after participating in events. Engaged prospects interact with event content, experts, and sponsors enabling conversions

#2 GROW LEADS

Delivering memorable product and brand experiences will turn curious attendees into well-qualified leads at the top of your funnel.

#3 BUILD YOUR DATABASE

Event promotions based on attendee personas’ demographics, behavior, interests, or intent data builds your database with targeted, motivated prospects.

#4 SEEK CUSTOMER FEEDBACK

Engage interactively with your prospects and customers to get direct feedback on your offerings, answer their questions and capture new insights about their needs and reactions

#5 OUTPACE THE COMPETITION

Draw on account-based marketing techniques and technology to individualize content, demos, and journeys for high value attendees, differentiating your company from competitors.

#6 INCREASE BRAND AFFINITY

The experiential nature of virtual events bonds attendees to your brand through impacting programming  like inspiring speakers, high-quality training, and social good activations.

#7 ESTABLISH AND INCREASE LOYALTY

According to the Harvard Business Review, loyalty leaders grow revenues roughly 2.5 times as fast as their industry peers. Well-executed virtual events embrace this dynamic.

#8 GAIN CREDIBILITY THROUGH THOUGHT LEADERSHIP

Featuring your company’s and executives’ deep domain expertise in areas that matter to your attendees stimulates imaginations and builds trust.

#9 BOOST INTERNAL ENGAGEMENT

Sufficient preparation for virtual events demands strong cross-functional teamwork. Delivering for your customer audience successfully boosts performance and morale.

#10 CAPITALIZE ON YOUR KILLER CONTENT

Popular virtual event footage and resources can be re-marketed post-event for months if not all year long, converting more customer and sponsor interest.

To learn more, download Hoopla Consulting’s Ultimate Guide to Virtual Events